Below you will find information about accessing the Masslytics API and the most common use cases for integrating Masslytics into your own systems.
Masslytics provides APIs for all features available in the application.
You can use the API both to manage and set up data, as well as to fetch direct and indirect impact results for further processing or reporting.
API tokens are provided to existing customers only.
You can request access by contacting our support team, who will provide you with the necessary API token and the full API documentation.
The Masslytics API can be used in a variety of ways to automate and enhance your workflow.
Below are the most common use cases:
Creating tags programmatically
Generate tags in your own environment and ask customers to place them, without needing to log in to the Masslytics interface.
Automating ad schedule exchange
Automatically send ad schedules from your own systems to Masslytics, eliminating the need to upload them manually.
Fetching result reports
Retrieve the full result report to display in your own dashboards or to share with SSPs (Supply Side Platforms).
Providing channel weights for optimization
Support self-optimizing campaigns for broadcasters by feeding channel weight data back into your planning software.
This self-learning algorithm helps maximize website visitors and conversions generated by your mass media campaigns, and can be operated with or without human intervention.