Below you will find an explanation of how to use and interpret the Impact Overview in Masslytics, including the different graphs and insights available.
The Impact Overview shows you the measured results on the advertiser’s website as a direct result (causation) of your mass media advertisements.
These results quantify what would likely not have happened if you hadn’t broadcast the advertisements you uploaded.
For more information on uploading your broadcast schedule, see the broadcast import documentation.
The main graph shows:
for the selected period.
This visualizes the measurable, incremental impact of your mass media efforts.
At the top right of the page, you can:
Masslytics offers several attribution models to accurately calculate results.
By default, Instant Impact is selected. This is suitable for most use cases and likely also yours.
Extended Attribution is only recommended for specific cases.
If you have not been informed about Extended Attribution, we recommend sticking with Instant Impact for the best results.
This section shows a detailed breakdown of the last 24 hours, helping you see when visitors arrived as a result of your campaign.
Masslytics quantifies the extent to which your website traffic peaks during commercial breaks and shows the influence of those peaks on your overall traffic.
This section shows which pages are visited more and less often during your campaign