Before you start using Masslytics, make sure your setup meets the following system requirements. Below you will find an overview of what is needed, with links to more detailed guides where relevant.
Every advertiser using Masslytics must load the Masslytics tag (or pixel) on every page of their website.
The tag should always be placed in the <head> section of your website’s HTML, or implemented via a tag manager such as Google Tag Manager.
This ensures that visitor data is captured consistently and accurately.
Learn more about installing the pixel
Masslytics works with every type of website.
Whether your site is built on a CMS, custom-built, or uses a web framework, the tag can be implemented without issues.
To allow Masslytics to analyze the impact of your campaigns, you also need to provide your ad schedule data.
At a minimum, your ad schedule must include:
For more advanced analysis, you can also include:
Learn more about uploading your ad schedules
Masslytics has a privacy-first approach.
No cookies are used, and no personal data is collected.
This means that no cookie consent or visitor approval is required on your website to use Masslytics.