Masslytics offers powerful tools to measure, analyze, and optimize the impact of your mass media campaigns.
Below you will find an overview of the key features available in the platform.
Measure the extra website visitors and conversions that can be directly attributed to your mass media ads.
This shows you the causal effect of your campaigns, clearly separating the impact of your advertisements from your baseline traffic.
Discover trends in total website visitors, conversions, and conversion rates during your campaign period - even beyond the directly measured effect.
Masslytics captures delayed responses and the combined effect of running several channels at the same time, showing you the correlated impact of your advertising.
Identify the best-performing TV, radio, and DooH channels, even when you broadcast across multiple channels simultaneously.
Masslytics highlights relative performance changes and helps you find sweet spots to improve results.
Use this feature to spot underperforming target groups and adjust your planning or creatives to engage them more effectively.
Test your mass media creatives against each other to find which one delivers the best direct impact.
Simply include commercial names in your ad schedule, and the creative studio in Masslytics will provide clear comparisons of performance between your ads.
Calculate your cost per website visitor, cost per conversion, and even ROAS (Return on Ad Spend).
Masslytics gives you the insights you need to link your advertising spend to measurable online outcomes.