Masslytics helps you measure the impact of your television and radio advertising campaigns on website traffic. Below you will find an overview of how it works, with links to more detailed guides for each step.
The first step is to install the Masslytics tracking tag on your website.
This tag collects visitor data in a way that is GDPR-compliant and does not use cookies.
You can generate your unique tag directly from the Masslytics interface and install it by either:
Once installed, Masslytics immediately starts collecting visit data.
Learn more about installing the pixel
To analyze the impact of your campaigns, Masslytics also needs your ad schedule data. This tells the software exactly when your ads aired, allowing it to match website visits with broadcast moments.
You can exchange your ad schedules in two ways:
Learn more about uploading your ad schedules
Masslytics compares visitor data with your ad schedules and benchmarks to determine which visits are likely driven by your campaigns. The software attributes visitors conservatively, ensuring that only statistically significant impacts are counted.
In the Masslytics dashboard you can view:
Learn more about using the dashboard
You can sign up for a free trial to see the impact of your own campaigns.
No payment method is required, and the trial starts immediately.
If you have any questions or would like help setting up your account, feel free to get in touch with us.